Being higher performance than a GT-1030 and with the high end 4000 series APUs being higher performance than an rx-550 is actually quite nice. It makes those budget machines all the easier to spec out, with room for growth. Now if only AMD will release retail boxed versions of these APUs (please AMD).
The out of the box performance in really good (both CPU and GPU-wise - its a testament to the fact that AMD integrated reworked Vega on an uArch level to make it essentially as powerful and efficient as Navi).
This kind of a system is excellent for offices that want/need to upgrade their desktop systems to something more modern without spending a lot of money or needing a dedicated GPU - and also for consumers looking for a cheaper system for general purposes (including gaming).
The iGP seems nearly comparable to GT 1050 if those graphic scores are accurate.
RX 550 is only 5 FPS (about 20%) slower than 1050 in actual games... and this iGP is at least 17.5% faster than RX 550.
On the other hand, the 3dMark TimeSpy scores don't mean much because it seems that the GT 1050 in that benchmark scores over 2000 (about 50% more)... and yet, gaming performance nowhere near reflects that kind of difference between RX 550 and GT 1050.
I don't know whether these APU's are intended for consumers though seeing how PRO designation is usually reserved for businesses (although, they could easily be sold to the regular consumer as well).