You are really trying way too hard in your AMD sales pitch. Seriously how many gaming enthusiasts buy their CPUs at Walmart especially when its prices are $17 higher than Amazon? Amazon 3600x costs a McDonald's double quarter pounder more than the the 9600k. As for competitive pricing, my local Microcenter sells the 9600k for $219.99.
The overclocked and similarly cooled 9600k shows a 10.5% advantage in average gaming FPS and an 11.5% FPS advantage in 99th percentile gaming FPS over the 3600z. Even more the OC 9600k also whips the 3900x, 3800x and 3700x by convincing margins. Note the AMD cpus also lack igpus. In the value charts you used the three double quarter pounder and diet cokes higher Walmart pricing for the 9600k rather than Amazon to make a value basis for 3600x.
If your emphasis is not gaming or MS Office but rather workstation usage then the 3600x should be recommended. Why would anyone not planning on overclocking and at strictly value bother to buy pay extra for an X or K? If the 3600x is the new gaming king---the king has no clothing.
Do you bottleneck your CPU to game by chance? (you would need a pretty much 2080ti with specific settings to do so with most modern CPUs , BTW) ... I wonder how mach that difference would really be for the average user with a gtx1060, maybe a 1070, or 2070, or 2060 super, or navi5700 -- y'know the cards almost everyone owns ... what do you think the difference would be for the average gamer? Because I know for a fact it won't be anywhere near what anyone is claiming ... care to take a guess?
I'd wager ~1-2% Maximum for a 5.0ghz OC on the Intel part - if one have the means to even get it there. But the way a GPU bottleneck works, the Ryzen might pull some leads there as well by the same margin - its a wash.
It looks like Intel owners will need to buy a 2080ti, play at 1080p on medium settings with no AA, in order to feel like they're beating a Ryzen owner at something. ... heh.
Like the other guy said, you know its gotta be a good AMD product when Tom's is offering it major praise and people complain about that. Strangely, the reader base and forum seems to have more AMD enthusiasts, but Tom's has
traditionally been Intel and NVidia biased - not really a secret.