News AMD Ryzen 6000 RDNA 2 iGPU Smashes Iris Xe DG1, GeForce MX350 In New Benchmarks

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From a desktop perspective I totally agree, but when considering laptops (which nowadays greatly outsell desktops) it seems that AMD is missing out on a lot of sales.

The majority of discreet GPUs in laptops over the last 10 years seem to be the MX250/MX350 type which are powerful enough but not too draining on the battery - and practically all Nvidia. Sales of these must be in the tens of millions at least, so certainly a decent market that could be taken over by a decent iGPU that would provide much better battery life.
I would like to see where you're getting those sales numbers from.

But in any case, in a discrete GPU system like this, the GPU is more than likely shut off when not gaming so it sucking power is no longer a concern here. And gaming on battery is out of the question anyway since the battery can only output so much power over an extended period of time safely. So performance is going to suffer.

Also similar thing here with laptops as with desktops: most people who buy a laptop aren't going to use it for gaming (I also don't know why system builders keep throwing on NVIDIA's bottom barrel GPUs in there too other than marketing)

The NUC style PC that uses a laptop CPU is also becoming more popular - I'm considering getting a Asus PN51 as a media / 2nd PC because it's so nifty and powerful. With a better GPU though it would be a console replacement (albeit an expensive one).
Which looking at the website, it's clear who ASUS is marketing the computer to: non gamers. Though the blurb about 3D Mark scores also feels like marketing just wanted to throw something on there to make it look special.

Though really the biggest problem is gamers continue to say they want a CPU with a powerful iGPU. Except what happens when one actually shows up? They don't buy it. Or at least they don't buy enough of them for manufacturers to think it's worth perusing anymore. Case in point: the Hades Canyon NUC (you could argue the $899 base price tag that required you to bring your own memory, storage, and OS didn't help). I certainly don't care for one because if I want to play PC games on my TV, I just plug in my ASUS G14 to it.
 
I would like to see where you're getting those sales numbers from.
Rampant speculation...
Also similar thing here with laptops as with desktops: most people who buy a laptop aren't going to use it for gaming (I also don't know why system builders keep throwing on NVIDIA's bottom barrel GPUs in there too other than marketing)
That middle ground of better than (Intel) iGPU but not much better is a pretty big market - apparently there's 140 million Minecraft players and over 30 million players of The Sims for instance.
Case in point: the Hades Canyon NUC (you could argue the $899 base price tag that required you to bring your own memory, storage, and OS didn't help).
Yeah that was a really steep markup - same as all NUCs really.

Perhaps an alternative is a mini-PC like a NUC or PN51 but another module containing the GPU just clips onto the top. Sure eGPU enclosures already exist, but so expensive for an empty box, especially when success can be had by just connecting a GPU to an M2 socket on the motherboard with a PCIe riser cable (plus a 2nd power supply) .
 
That middle ground of better than (Intel) iGPU but not much better is a pretty big market - apparently there's 140 million Minecraft players and over 30 million players of The Sims for instance.
Which those games can run on a potato.

Perhaps an alternative is a mini-PC like a NUC or PN51 but another module containing the GPU just clips onto the top. Sure eGPU enclosures already exist, but so expensive for an empty box, especially when success can be had by just connecting a GPU to an M2 socket on the motherboard with a PCIe riser cable (plus a 2nd power supply) .
I see where you're going, but anything that's not already being made in mass quantities or can be easily made as such isn't going to be priced cheap enough for it to matter. This is also the reason why most of those "Nintendo Switch" killer portable PCs haven't really hit it off. They're barely successful enough to remain afloat as most people aren't going to spend $1000 on what's essentially a tablet with a controller bolted on.
 
From a desktop perspective I totally agree, but when considering laptops (which nowadays greatly outsell desktops) it seems that AMD is missing out on a lot of sales.
Volume of sales is not everything, putting a lot of GPU tech into a product that they won't be able to sell for much more then one with less tech doesn't make any sense if they can sell discreet GPUs for much more earnings.
They are already very busy with providing all the console APUs and getting pittance for them.
 
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