I wouldn't complain about ultrabooks being $700+ if they were priced like that everywhere and didn't sacrifice on build quality.
Reviewed the XPS 13 recently and just received the ivy-based Aspire S3 today. There always have a bunch of major flaws that totally turn me off.
For $1000+ you either pay for performance or luxury. If you get neither, that kind of sucks. I can live with a ULV proc with a weak IGP if all i'm doing is working on it, but it shouldn't burn my leg or something. And I still haven't seen a better trackpad and gesture control than apple's macbooks.
Honestly if a Macbook was cheaper and ran windows natively i'd buy it tomorrow.
And i'm not complaining if AMD do a solid job for much less. We know their IGP is great, if they got fixed-function transcoding working then i think that's all you need from a thin and light device.