The comments from AMD referring to ARM are strictly and specifically for custom SoC's individually contracted for by a specific customer in the future--AMD is merely echoing a similar statement by Intel last week that Intel would be happy to do custom ARM-based SoC's for any customers who might want them. It has absolutely nothing to do with AMD manufacturing ARM-based CPUs to sell into the general consumer and server marketplaces--AMD is 100% "x86" there and always will be for the foreseeable future...