ElMoIsEviL :
Things change.
Considering your icon I doubt you made the same criticisms towards nVIDIA or that you'd make the same criticisms towards Intel.
nVIDIA re-released the 8800GT three times. Hell, nVIDIA also change their naming schemes all the time. GTX, GTX, Ultra, Ti, GTS, GT blah blah blah.
Wouldn't it be better if they kept things consistent?
Honestly... these cards are aimed at enthusiasts... we tend to know better.
WE tend to know better, but the less informed have no idea. I also asked JF-AMD as maybe he can bring some insight into such decisions.
FYI, I don't agree with Nvidia's renaming scheme either from the 8800 days, and thought it was BS, so thanks for assuming that I had no problem with it. I originally wanted a 1090T, and a 5870 for my rig, but needed CUDA's performance in CS5, and the 9xx chips are simply better overall for my needs TYVM. Plus, I wasn't thrilled with AMD's motherboards, and the lack of SLI support ( I shouldn't have to hack the motherboard to run SLI ), those are some of the few factors that made me go with Intel.
At the time the overall difference was less than $100 between my 2 choices, and either rig was within my $2000 budget, so for me, Intel became the obvious choice.
My Icons represent what's in my rig right now, had AMD provided the performance and features that I was after for MY needs, then, AMD's icons would be in place instead. Some of us do more with our computers than play games, go figure. I could've gone either way, but I guess due to my choices, I'm now an Intel/Nvidia fanboy.
One more thing, the rig I have now, replaced my disappointing AMD rig that lasted less than a year. I'm such a performance fanboy.
Back on topic.
Recently Nvidia's naming scheme has been consistent, and
I am talking about present times, the whole 8800 renaming thing is over 2 years old.
580 is the successor to the 480
570 is the successor to the 470
560 is the successor to the 460
That's pretty straight forward.
With AMD, the 6870 is the successor to the 5770.
The 6970 is the successor to the 5870.
The 6990 is the successor to the 5970 and so on.
Heck, when I first heard of the 6870 I was like, wow, they came out with a 5870 successor already? Then after reading up on it....
The less informed are left to figure it out:
http://answers.yahoo.com/question/index?qid=20110208234558AAqvlCV
Most of the less informed will say, wow a 6870 is cheaper then 5870, I'll go for that! That's really my point.
I'm just wondering WHY AMD chose to do that. I can speculate, but I won't.
The products are already released, so it's not like there's any NDA issues to worry about.