I just hope they have produced enough supply initially that at least we have a chance at getting one instead of getting beaten by bots. All these e-tailers should be limiting CPUs to 1 per address & have back-order queues as well.
The "unprecedented demand" quote is so over-used. All of the CPU/GPU mfgs have seen the demand spike since March onward. Even when factory output was basically back up to full production, they still were using that trite phrase. Nividia knew absolutely well that demand was going to be "unprecedented" given that every release before was the same, and actual demand now is even higher than past new releases. You know none of their internal analysts were saying "oh, we can get by with the same levels as our past releases." No, I'm sure their internal analysts were shouting "look, it's going to a much bigger demand than even past releases! We are going to need a lot more!" They should have been producing 3080s even before July.
Sure, they love the publicity & marketing of the "unprecedented demand," and they love to instill the "gotta have it" desire in everyone. A bit of artificial shortage also helps with that (not saying that is the whole case here). But I wish for once they would say "look, we only have the capacity to make x number of GPUs per month, and we didn't get more capacity online before actual production. So for that, we're sorry. We should have purchased more Samsung/TSMC capacity well before, but we wanted to get our new products out bfore the release of the PS5/XSX so people would buy our $699 GPU instead of the $499 console" (if they only could buy one). Now that would be more truth in advertising!
Now, I know there is no way AMD got enough TSMC capacity to supply both new GPUs and new CPUs to all who are ready to buy. But I sure hope they got enough made to give at least some of us a chance to beat the scalper bots!