juanrga :
They didn't bundle the 90W chips with a 95W stock cooler because OC.
The Noctua D14 is not a stock cooler. It is not even an Intel socket exclusive cooler!!!
I think I'm understanding what you're trying to get at now. AMD including the Wraith Prism (Max + LED?) and that HSF having 125W+ thermal conductance rating is a "deceiving practice" because the CPUs are rated for 105W TDP.
Yeah, I still think it's nonsense.
AMD could have asked CoolerMaster for the Wraith to have 200W thermal conductance and it won't be deceiving, but actually nice of them. Most of the "bulk" cost gets eaten by AMD and we would get a nice cooling solution for less money or still get it on its own (although it's kind of a bad idea). The fact that the Noctua is not
included with any CPU brand, is because neither AMD nor Intel has asked them to make exclusive models for them, but I do know there are some cooling solutions exclusive for certain platforms on the Intel side. Let me try and remember (plus finding) the HSF I'm thinking of.
EDIT: Might be related to this: https://www.kitguru.net/components/cooling/anton-shilov/intel-rolls-out-its-most-advanced-air-cooler-to-date-ts15a-for-lga1151-processors/