News AMD's RX 7700 XT gets a $30 price drop, making it more competitive with the RTX 4060 Ti

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I don't think many people are basing their buying decisions based on a $30 price difference of a $450 card.
I think AMD is completely missing or ignoring the much bigger issues that potential customers have with their product/brand.
I'm not sure if this is a problem of AMD doing way, way too much market research, or none whatsoever (beyond just copying Nvidia's price/perf).
 
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Well copying NVIDIA prising is the smart thing. And $30 is $30.
We will not see price drops until next gen and even then minor in these older gpus… while new next gen goes to to new high in prices!

We customers don`t have to like it, but that is the reality in the GPU market.
 
hannibal said:
Well copying NVIDIA prising is the smart thing. And $30 is $30.
We will not see price drops until next gen and even then minor in these older gpus… while new next gen goes to to new high in prices!

We customers don`t have to like it, but that is the reality in the GPU market.
Click to expand...

Copying Nvidia's pricing, especially on raster performance, isn't very smart when the brand is perceived (usually correctly) as being inferior to Nvidia in every other category. AMD might give you a little bit of a discount to soften the blow of their worse efficiency, worse RT, worse AI, worse drivers, worse encoders, worse game support, etc... But usually it's a 5%-10% discount - when for a lot people it would need to be more like 30% to even start a conversation about changing their minds.

I feel this is reflected in AMD's low market share, which is stagnant at best. AMD isn't competing. They're not fighting. They want to be a subservient follower, not a leader. I think they've completely given up and have lost their will to innovate.
 
US$420 for a 12GB card in 2024 is uninteresting.

I understand that 12GB is the "poor man's 16GB", but when it costs over US$400, it's not exactly priced appropriately, is it?

If it cost $330, then I can see it being interesting.
 
I have resided myself to being in the GPU recycling market these days (secondhand in other words just sounds better and with eco friendly undertones)
 
Giroro said:
I don't think many people are basing their buying decisions based on a $30 price difference of a $450 card.
I think AMD is completely missing or ignoring the much bigger issues that potential customers have with their product/brand.
I'm not sure if this is a problem of AMD doing way, way too much market research, or none whatsoever (beyond just copying Nvidia's price/perf).
Click to expand...
problem for me being on a tight budget even the lower tier cards are hard for me to swallow, I look at what's on offer and if i am honest the RX7600 I most likely wouldn't pay 200 for even if it was that cheap and the same goes for the RTX4060 I wouldn't be interested in that for 200 and thats the max price they should be in my opinion lol
 
Notton said:
US$420 for a 12GB card in 2024 is uninteresting.

I understand that 12GB is the "poor man's 16GB", but when it costs over US$400, it's not exactly priced appropriately, is it?

If it cost $330, then I can see it being interesting.
Click to expand...
To be fair to them, there's only so low they can go on pricing while still maintaining an adequate amount of profit, especially since they can't exactly make up for it in volume.

And if it's any consolation, prices are even worse outside the US.
The prices I pay are nearly one tier higher than they should be and I know other countries have it even worse.
 
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