bitrate :
PC enthusiasts are only a small part of the market so all the postulating and chest beating about AMD's demise by the Intel fanboys is misguided and foolish. Yes, Phenom X4 is slower clock for clock than Q6600 - so what ? AMD wasn't aiming for the performance crown as the benchmarks show (which aren't too bad BTW). AMD's focus is the server and OEM markets - an area which they're doing quite well in.
I highly doubt it. The profit margin in OEM markets are very very thin (somewhere in the 5~10% max). From my personal experience, in the OEM market, sometimes you have to lose in order to gain something (anyone here worked with Dell before?
) It is OK for AMD to focus on server and OEMs with low end K8, because AMD knows it will not be a part of its mainstream product line. AMD is unlikely to make anymore than manufacturing cost off them , so pushing them into the OEM line makes sense. But for a brand new product line like K10, you simply can't expect AMD to break even with their focus on servers and OEMs.
If their focus was indeed in OEMs, their primary focus on K10 would be making it a lot cheaper, while maintaining the same performance, not the other way around. Also, like Boduke said, since the announcement of their K10 project, AMD has been hammering the public with bogus performance claims. If their primary focus was indeed on OEMs, then they should have touted its cost and yield.
For example, Intel's Silverthrone is a product that's targeted in the OEM market. Did Intel touted its performance? No. Instead, they focused on its yield (2000+ chip per wafer), and its cost (very very inexpensive). Performance and power consumption is secondary.