The $150 9590 mentioned is oem/tray, sans cooler. It's not twisting things at all, the 9590 is a problematic cpu for many and if it were a decent retail option 'ready to go' it shouldn't require tweaking and adjusting. It should work out of the box. Ryzen also uses less power, even their r7 chips which means someone won't need as big of a power supply to go with their rig.
http://www.tomshardware.co.uk/amd-ryzen-7-1700-cpu-review,review-33854-8.html
Any way you spin it, fx 9590 is just as costly as ryzen and none of the perks. It runs hotter, sucks more power and performs worse. It's not like an fx 6xxx or 8xxx where the justification can be made for an extreme budget for a ~$100 cpu. The additional cost of cooling and mobo (as well as power) drops a subpar chip within the price range of ryzen. As I mentioned previously, about the only reason to consider fx for a new build is availability/price depending on the region and local pricing if someone's on a tight budget. The 9590 doesn't meet those criteria and its performance definitely doesn't.
It's not even a matter of opinion, it's based on facts in terms of performance and cost. Piledriver's improvements over bulldozer were pittance compared to ryzen's improvements over either.