Agreed. I could get one if I wanted I think because in the USA we’ve got a chain of stores, though there aren’t a lot of them, but you’ve probably heard of Microcenter. Typically on a big launch like that they will limit to 1 per household to where multiple people in the same house aren’t even allowed to buy more than 1 of the same model.
That’s really what the online sellers like Newegg and Amazon should do as well for fairness, but I suspect they won’t because they probably make more money that way if all the cheaper models sell out then people probably pay whatever for the higher end ones that are left.