It's innovative, but still has flaws as it requires their software in order to work. It's only good for a secondary display, but a waste or useless if you are in the following scenarios:
1. You building your very first computer and have no OS to begin with
2. Your old monitor died and you're looking for a replacement. You can't use this as how can you install the monitor software in the first place?
Also the image shows a round port, clearly for the use of a external power adapter, Maybe that's optional?