It is good an article about Apple that centers its analysis on, well, Apple as a company, its leader, products and behaviors and not on its customers. I wont defend Apple as I don't really have a personal interest in deny or reaffirm what is the real perception or reality from their problems or disadvantages. I don't necessarily agree with all said in this article but I respect this analysis a 100%. But also in general let me say I share many arguments.
My most serious complains about many Apple analysis, and is something I have seen here too at Toms is the hate Apple historically generates and particularly how this hate translates into insults and hate on Apple users. Friends, people, center your opinions on educated arguments about Apple and stop putting so much hate into the Apple user. A smart argument debate is always interesting but being insulted is simply not an argument.
I have my complains about Apple too, as I feel Apple payed excessive attention in the latest years to its new creations and not that much to its line of Professional software and computers. I get it, it is not exiting anymore to design desktop computers or workstations as there is little revenue for this products and now it looks like this products wont be the future of mass consumption. Not only for Apple, but seriously for the entire market and the industry. This makes me feel bad as I depend on powerful systems but also I need them to be affordable too. At $2500-3000 price point I have no interest in buying any of the latest Mac Pro as my 2008 3K system is still more powerful for what I do. I will invest this year on building a replacement for my PC, and I am exited about it.
What I don't share about the analysis in this article is that Apple is in risk not to increase its market share beyond a 10% in the US or 5% globally. And this is something I can say about Apple with Steve Jobs vision: Besides the Apple mistakes I am not justifying, Apple does not traditionally cares to have even 20% or more of the market. iTunes, iPods, iPhones and iPads are big exception as tied to Apple as many see them. Right or wrong Apple does not plays the popular game in this sense. Quite contrary, this latest Apple success is not Apple vision of Apple quality/price products. But Apple managed to produce high margin products at a price many still can afford. This is something different today about Apple.
What I share in this analysis is the concern with Apple managing its huge success. It is being Apple's game lately, but lets not get crazy this success wont last to long for Apple or for any other company. There are a number of capable companies today able to create smarter products at an attractive price. I don't know what the next Apple product will be or if the company will keep its current pace but I believe many companies today learned the "Apple lesson" for good and bad, so it will be harder for Apple to keep its momentum. But personally, I just want quality products I can use for what is important to me. In this sense I am only loyal to myself.