@halcyon: That used to be the case, but Windows phones are gaining traction because of their all-in-one integration to other Windows devices (XBox, tablets, etc). In Europe, specifically, the market is huge for Windows phones because the Nokia hub is there.
The point isn't about the market share for Windows, just that there are other (and far better options) than an Apple product nowadays. Not only are these products smarter, and coming with more beef under the hood, they are often less expensive because they don't have a stenciled piece of fruit on the back.