Oh, I bet Apple has a lot of [strike]dumb[/strike] interesting ideas that don't set any desirable trends. The ideas that aren't actually introduced that we don't know anything about like,
"Hey, let's make the phone thinner by putting a metal antennae on the outside so that when you hold the phone you have a better chance of negatively affecting the transmission." Its a good thing an engineer caught that one before they introduced it.
I like my iPhone 4.