[citation][nom]gogogadgetliver[/nom]Dude settle down. Apple just bought the rights to pine. There is still Oak, walnut etc available. This alloy has a fancy name but there are many others like it. You're only upset because you're a sucker for their marketting. This is nothing special...just like the "helicopter windshield glass" on the IPhone 4...it's nothing special beyond many other high performance glasses (why didn't they use "space shuttle" glass? ).[/citation]The helicopter windshield glass is still "helicopter windshield glass" and they don't own the material process. They are purchasing the rights to a metal, that seems to me to be, a very important metal. But, you are right, it's marketing bullcrap. The fact that no one else can use this is ridiculous. How about this, if they find a cure for HIV I'll buy it, and I will be the only one to use it.