News Apple Silicon Broadens Arm Assault on Intel and AMD's x86

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It is a return to the status quo - Apple ecosystem doesn't mingle with the rest. Before x86, Macs were using PowerPC chips.
The difference being, desktop and laptop machines are not the only game int town - mobiles are "it", and Apple has quite a mindshare there. By unifying around custom ARM chips, they are making sure that they control ALL - from hardware to software. It's not new, but they have a stronger position now than they had the last time they tried doing this.
But don't be fooled : they are not targeting Wintel itselft through that move, but Google - since the latter has no control over the hardware, they can only act on the software.
As for AMD and Intel, they are only concerned in that it's one less customer they have. And even then AMD are less impacted than Intel as they only provided GPUs for some machines, and may do so yet again : there is a single firmware limitation to AMD GPUs for working with ARM machines, and it's an old, legacy BIOS initialization routine.
 
It is a return to the status quo - Apple ecosystem doesn't mingle with the rest. Before x86, Macs were using PowerPC chips.
The same PowerPC that the amiga and acorn systems of the time used,and before that they had motorola 68000 CPUs that they shared with amiga AtariST and sega genesis...
And everybody and their grandmas are using arm.
Yes the reason that they will be able to better control were and how many ARM CPUs they will be able to get is important to them but being on a special CPU has never ben their status quo.