It didn't beat Tiger Lake in Cinebench single thread - it lost to be blunt - andTiger's multi-thread is within spitting distance of M1 - not impressive given M1 is a 4+4 (fast+slow) core vs Tiger's 4C. Tom's compared it to 10th gen parts and zen 2. That's why it's clickbait. All the new cores (Tiger Lake, Zen 3) are much faster in terms of single thread performance.
The only place M1 breaks new ground is in performance/watt. But that has to translate into real gains a user can see and feel. In this case, it's probably battery life, but TGL was already hitting 11-13+ hours on Tom's tests of the XPS 9310.
This is the best x86 has to offer in a similar space to M1, and M1 isn't really blowing it away or anything :
https://www.tomshardware.com/reviews/dell-xps-13-9310