I keep seeing Kindle Fire detractors mentioning the "special offers" as though they were somehow different than what you see on every webpage to which you surf.
I have been using my Kindle Fire for quite some time now and yes, it's start-up page--instead of being some pretty picture of my own choice--is a full-page advertisement . . . Oh, the humanity . . . I don't even read it, I just swipe once and away I go.
Oh yeah, and when I am looking at my list of books or apps, at the very bottom of the page is a single row carousel of similar books, movies, apps, or songs to those I am choosing from.
The ads, for this user are pretty much unnoticeable.
This new iPad is a very nice piece of kit . . . pretty much the same as the Kindle Fire HDX with lower resolution . . .
Apps are where Apple has it all over it's competitors and then it's relevant only if you use those apps.
I have thought long and hard about the iPad, but I just can't justify paying more for it than a Kindle Fire. I can get equal productivity from either.