$649 to put all the cheap guts into a slick, beautiful case. That's not so bad. LOTS of people pay an extra $20,000 to put all the guts of a Camry into a BMW. If you don't want to pay that extra, do your best to make your computer look as nice as it performs. if you don't care what your computer looks like, why do you care why others do? If you were never going to buy an Apple product, ever, why are you even reading this story, much less commenting on it. People are weird.