The specs tell me that my Dodge station wagon will do 0-60 in 5.5 seconds. That's impressive by any standard. What they don't say is that's on a test track, with stock continental tires at sea level on regular gas at 72°F. I've run that car at 80°F, with yokohama tires, 93 octane on a rough surface blacktop Highway and done 0-60 in 4.7 seconds using the auto-stick instead of just drive.
Stats are fine for basic analysis, but that's as far as it goes. There's a multitude of variables that can and do change the results. It may just be that the psu used for the tests was so overpowered that at load it didn't change voltage, as is common with many cheaper built psus, going from 12.2v at idle to 11.7v at load, which can affect fan performance. Or maybe the test lab was very low humidity, almost sterile, whereas in real life performance, that humidity is much higher and can affect noise travel through air.
There's a multitude of variables, all which will affect performance of a fan, most so small that they are almost unmeasurable, but added up can be a rather large impact. Stats don't take this into consideration in any way. There is only 1 thing you can honestly rely on to be accurate. Personal opinion. Most ppl will be rather quick to point out any shortcomings, like the excessive noise of an AMD stock cooler etc, as they have probably had some experience with that. JackNaylorPE has several Phanteks fans, run 24/7 for over a year, and has nothing at all negative to say about them. Darkbreeze has used the Cougars, and has had several negative things to say.
Believe the stats if you wish, its your prerogative, but considering the level of knowledge and experience those two ppl have, I'd be more inclined to believe the Phanteks are better fans for the money.