I was one of those people who thought the whole description "immersive experience" was just a hackneyed marketing cliché, and I was planning on going with a 4K monitor in the upper 30s inches, maybe 40 or 42, in size.
Really, though, I was looking for a bigger monitor (I had a 27 inch 1920x1080) as well as something with more width, basically so that when I worked from home I'd have a screen that gave at least as much real-estate as the dual 1920x1080 monitors I had at work. I was hoping Samsung would come out with its 32:9 monitors at the time, so I could see what they looked like.
I wound up getting an Acer 38" 3820x1600. It's curved. It was also pricey. I got the horizontal resolution I wanted (I wasn't really looking forward to only 2560x1080), and the extra vertical space is nice. It was also reviewed here:
http://www.tomshardware.com/reviews/acer-xr382cqk-curved-freesync-monitor,5067.html
While my monitor is technically 24:10 aspect ratio (basically 21:8.75) rather than 21:9, the wider aspect ratio is more fun in games as well, for the wider Field of View.
I actually went to a Microcenter, a 45 minute drive, the only store that had large, curved ultra-wides on display. They didn't have my particular one, but had some 3440x1440 monitors that I tried out.
I don't know if it's because of the curve, or if it's because of the wider aspect ratio, but I am EXTREMELY happy with it. Oh, not with the hit I took to my wallet, as these seem disproportionately expensive, but overall, it was well worth it for me. Wider aspect ratio, the screen real-estate I need when working, and the wider FOV when gaming. It's a hefty 38" screen, though. Still, an equally large or even larger 4K would've been cheaper, but flat. But 4K, while giving plenty of screen space, was still 16:9 aspect ratio.
So, while I don't know if the curve is the reason, or the wider aspect ratio, or maybe some combination of the two of them working together, overall, I'm very happy with the move I made.
Is there a downside? Yes. All those extra pixels mean that my video card, which handled 1920x1080 effortlessly, is woefully inadequate, unless I play with a lower than native resolution. I'm a light-to-moderate rather than a heavy gamer, maybe playing on weekends for the most part. Still, yeah, I guess I know what my next big expenditure is going to have to be. But, that'd be the case if I'd gotten a 4K monitor as well.
HOWEVER - and this is VERY important. I am absolutely adamant in that monitor preferences are EXTREMELY subjective. Size, pixel density, aspect ratio, etc. If at all possible, and if there's any in at least a halfway reasonable distance from you, to look at monitors in person - especially if it's the kind of place that has a PC attached to it and you can try it out for a few minutes of basic usage. Everyone's eyes are a little different, everyone's view of what constitutes a pleasant viewing experience is different, etc. I cannot emphasize enough that, at least in my opinion, seeing one working, in action, even if it's not the exact model you're looking for, to feel how the extra resolution, different aspect ratio, curve, etc., is for you is important.
I actually wound up trying a different monitor, I believe a 34 or 35 inch, 3440x1440, when at the store, because they didn't have the 38" models (only Acer and LG available at the time) on display. Still, having tried that slightly smaller, slightly lower res monitor, I made the purchase of the big Acer that day. I'd done research online for a while before going to the store, and tend to hem and haw and delay, and am most definitely NOT an impulse buyer, but, I walked out of the store with my Acer that day.