Idle temps at 37-40 is silly.... I doubt anyone saying that has the experience or equipment to properly measure it. did you look at any of those links ? The reviewer has lots of hands on experience and metered test results.
I have done dozens of 780 builds....I don't use Gigabytes because of the noise. Asus isn't bad if ya tweak the fan curve or install alternate BIOS. I can't stand fan noise or 80C temps so on my personal SLI 780 build, I put the Asus 780's under water after about a month.