News Asus publishes GeForce RTX 5090 prices: $3,099 for range-topping model

Madballs. Now I've switched after roughly 25 years of nVidia (my first card was a Geforce 2 GTS), I may never Team Green again.

The thing for me is not that I can't afford it, but that it then competes against other spends that are - to me at least - much more interesting. Prettier pew-pews on the screen or a summer holiday? Or new suspension + 5 track days for my track car? Or a garden overhaul / house improvements etc etc etc At that price, the urgency to upgrade falls rapidly down the order.
 
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Not that ground breaking since they are expecting to price just over the Nvidia MSRP. Still though, such a hard pill to swallow paying that much for that. Definitely crafted more for professionals, would not financially recommend for gamers.
 
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I paid only $3600USD after VAT at the local certified Asus retailer for 5090 Astral.

Somehow it ended up being among the cheapest 5090s in the country, given the only one other retailer that even had 5090s on offer probably tried to make a killing of it with $3.7k+ prices for even "low-end" models.
 
Sadly, this is the inevitable results of classism as the rich get richer, the rest us become relatively poorer. We work just as hard but more and more stuff becomes unaffordable. Welcome to the world of the haves and the have nots.
It's always been a world of haves and have nots. The haves just grew more gluttonous and the have nots lose more. At some point we will be told about some cake and we will have to meet it with a similar historical response
 
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Well the 5080 you can get since nobody seems to want it.
For every 1 available 5090 there are tens of 5080s. Today my local Microcenter had 10s of 5080 only astral flavored gpus and 1 x5090. Crazy how the Atral $1499 5080 was the only flavor. I bought one for a friend at $1425. His local Microcenter also had 10 that evaporated within minutes. The manager said that they aren't expecting for more stock any time soon although they didn't expect today's shipment either. The 5080 seems to have significant oc headroom almost 5% shy of 4090 stock. Check out the techpowerup 5080 lineup for the best value, cooling, oc acoustic, and performance from all the aib partners.
 
Astral sure seems to have a troublesome cooler, it does the job, but it's almost as loud as FE. That 4th fan was a big mistake, it seems.

I had to take 5090 Astral, because it was only real option available for order. I'd rather have had MSI Suprim which seems to be better for less money or Gigabyre Aorus Master which seemed to be highest clocked of the bunch and okay cooler.
 
There you have it.. we are never going to see sane GPU prices ever again because buyers are insane, they pay whatever the asking price is.
What makes you say that? The top tier of the top brands has some insane prices but most have a model at the suggested MSRP. You will see that there are not that many more fps pushed out of them for the extra cost.

In 2021 a good price for a 3080 was $2000.00 the cheapest I could get my hands on an EVGA 3080 was $2135.00 and that was in a prebuilt PC because that was the only place I could find one. Tariffs are coming again.
 
That's pure insanity! Nay, stupidity!

I built my top of the line system about a year ago at $4k total. That's a whole freakin computer with a liquid cooled 4090, a liquid cooled 13900k, 4 SSD's, 96 gig's RAM, Mobo, PSU and a case, all top shelf parts all in at $4k. Now it costs $3k for just a GPU only a year later? How about no is the answer, how about no way in hell! That is pure stupidity!
 
That's pure insanity! Nay, stupidity!

I built my top of the line system about a year ago at $4k total. That's a whole freakin computer with a liquid cooled 4090, a liquid cooled 13900k, 4 SSD's, 96 gig's RAM, Mobo, PSU and a case, all top shelf parts all in at $4k. Now it costs $3k for just a GPU only a year later? How about no is the answer, how about no way in hell! That is pure stupidity!
Come on... The Strix LC 4090 was $2500 at release. Its a $500 increase. I paid $2000 at release for my Strix 4090 at MC. You're exaggerating massively and not comparing apples to apples. I don't know what your "top shelf parts" were, but the 4090 was simply NEVER so much cheaper than the 5090, nor honestly was it ever really that available, that this line of reasoning makes sense. You built your system far into its lifespan, near the end of it, and for sure did NOT buy an Asus LC card. Complain about the 5090 in 2 years.

This is similar to how people pine for "the good old days when GPUs were cheap", yet seem unaware that 20 years ago the relatively anemic 7800GTX was $600 which, adjusted for inflation, was a grand. Hell, in 1990 I paid $500 for a PoS ATI VGA Wonder. That was $1200 in today's money for a card that did basically nothing by today's standards. This has ALWAYS been an expensive hobby and PC parts are actually cheaper than ever. No one needs the 5k series. You can pretty much simulate reality on a 4070 ffs.

The only real issue I see is scalpers, but that's OUR fault as buyers who can't fight their addiction. Were scalping of PC components possible back in the day, it for sure would have happened. After all, even back then it was already common for event tickets.

People need to learn to just ignore any new parts release for at least a year and let the scalpers go underwater, but people never learn. The 5090 is the most ridiculous thing yet BECAUSE it's such an incremental improvement, and yet people are still losing their minds.
 
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Come on... The Strix LC 4090 was $2500 at release. Its a $500 increase. I paid $2000 at release for my Strix 4090 at MC. You're exaggerating massively and not comparing apples to apples. I don't know what your "top shelf parts" were, but the 4090 was simply NEVER so much cheaper than the 5090, nor honestly was it ever really that available, that this line of reasoning makes sense. You built your system far into its lifespan, near the end of it, and for sure did NOT buy an Asus LC card. Complain about the 5090 in 2 years.

This is similar to how people pine for "the good old days when GPUs were cheap", yet seem unaware that 20 years ago the relatively anemic 7800GTX was $600 which, adjusted for inflation, was a grand. Hell, in 1990 I paid $500 for a PoS ATI VGA Wonder. That was $1200 in today's money for a card that did basically nothing by today's standards. This has ALWAYS been an expensive hobby and PC parts are actually cheaper than ever. No one needs the 5k series. You can pretty much simulate reality on a 4070 ffs.

The only real issue I see is scalpers, but that's OUR fault as buyers who can't fight their addiction. Were scalping of PC components possible back in the day, it for sure would have happened. After all, even back then it was already common for event tickets.

People need to learn to just ignore any new parts release for at least a year and let the scalpers go underwater, but people never learn. The 5090 is the most ridiculous thing yet BECAUSE it's such an incremental improvement, and yet people are still losing their minds.
Well obviously you're part of the problem and clearly fall into the category I've previously described. There is such a thing as paying MSRP for top end parts, and then there is lighting money on fire just to watch it burn!

Here's a little matter of fact proof for ya:
Top Shelf GPU
 
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Come on... The Strix LC 4090 was $2500 at release. Its a $500 increase. I paid $2000 at release for my Strix 4090 at MC. You're exaggerating massively and not comparing apples to apples. I don't know what your "top shelf parts" were, but the 4090 was simply NEVER so much cheaper than the 5090, nor honestly was it ever really that available, that this line of reasoning makes sense. You built your system far into its lifespan, near the end of it, and for sure did NOT buy an Asus LC card. Complain about the 5090 in 2 years.
Easy
GPU 2000$, PSU 200$, CPU 430$, and other
 
Waiting for the excuses for the ridiculous prices.I'm betting the words "premium experience" will be used. And I thought the price for the 5090 was 2k. Newegg has them listed at 2500 and they're all sold out.At least for nvidia their prices aren't going down anytime soon.Corps around the world are saying "watch these idiots.No matter how overpriced they will just shrug and buy it".And it works in many sectors since covid.Getting screwed over is the new hotness.
 
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There is no way in hell their AIO card is worth $500 more than the Gigabyte Waterforce ($2599) or $600 more than the MSI Suprim ($2499). Asus has lost their minds.

Now that Donny Dipshit has signed off on tariffs on China, those prices are going to go even higher.
 
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