Red and Black, yes ROG's color, but the looks of that board looks kind of cheap, especially the ram slots.
I think that heatsink with the ROG logo doesn't even do anything, it's just lights up. I like the Deluxe better, looks more elegant and that heatsink at least does something, since it's connected to the larger heatsink at the bottom where the X99 chipset is via heatpipe.
Here is their leaked Asus X99E WS!