News AT&T Lifts Broadband Data Caps in Light of COVID-19; Senators Demand Other Providers Follow Suit

[Admin]

In perhaps an unexpected move from AT&T, the company lifted data caps to help mitigate financial damages due to the Coronavirus for families on highly-limited plans.

AT&T Lifts Broadband Data Caps in Light of COVID-19; Senators Demand Other Providers Follow Suit : Read more

 

[cryoburner]

This is a rather selfless move from the company, though very fair.

Or maybe they just want to get customers hooked on using more data, so when they re-implement the caps in a couple months they can rack up lots of overage fees. : D

Really, the data doesn't actually costs them much to provide on their end, so it's not like they're making some valuable resource available for free. Any money they potentially lose from lost overage fees can be recouped by raising prices down the line, so it's not like it will cost them anything. And doing this nets them free advertising, so they have nothing to really lose from it.