The FSB is the bus width. It's width is the # of lanes, or paths it has.
On the other hand, it's band width is the total number of bits transfered per second. It is the product of bus speed, measured in cycles /second times bus width, in bits, times data rate.
The multiplier is the number that is achieved by dividing the "optimal speed" or "binned speed" of the chip by the FSB speed.