DICE guys are smart.
They know there is a PC market that is fed up with developers producing games thinking about consoles and only then porting it to the PC, resulting in bugs, sometimes interface problems and some objects with low resolution textures, straight from a console. Not much good if you can increase the resolution, if the objects remain with the same very basic design.
They also know Crysis 2 is likely going to be somewhat disappointing to those on the PC that are expecting better graphics than the original Crysis and Crysis Warhead.
And so they know that the spot is now free. I only see Valve coming in from it's secrecy and releasing Half-Life 2: Episode 3 this year, unannounced , but that is just a wish.
So they will take the spot. Oh, I just finished playing Bad Company 2 and it's a good game. And it's priced much more appropriately than COD Black Ops, or even COD: MW 2, both still selling at € 59,99 on Steam, while Bad Company 2 has been selling for € 39,99, and it was actually on the Christmas Sale for even less. Can't say the same about the money making machines MW2 and Black Ops.
The COD I bought was the one from 2007, COD 4: MW. When they quit trying to make huge amounts of money on buggy games, I'll consider their case again.