Wow, they are so late to the part that it is not even funny.
All my friends who use to have blackberries years ago now switched to iPhone or Android devices and we all communicate via Whatsapp.
If BB did that when they had the chance and stopped being so damn closed minded mabye they would have still have a normal customer base and not just an absent normal customer base and a declining corperate customer base since many companies are now implementing Bring Your Own Device and installing Good/Mobile Iron for enterprise email and then jsut reimburse the user $30 - $40 a month for their data plan.
Its way cheaper to give a user $30-$40 a month than buying the overpriced BB devices with 2 year contracts, and buying BES licences. Not to mention users often lose their BB devices in corperate enviornments which the company have to provide them with another BB. With BYOD its all on them, if they loose it, its on the user. All IT have to do is wipe the Good/Mobile Iron part.
Users are more inclined to take care of their device when they buy it, but if it is given to them then they just dont care