Just being honest here...
I ended up turning on my ad blocker for Tom's specifically because of those videos.
Regardless of how great or entertaining, everything gets annoying with enough repetition, and if the average user is anything like me, reading/skimming up to a dozen articles in just a few minutes... well you get the idea. The same video playing automatically every time I open a new article is enough to exceed most people's tolerance and block every ad as a result.
Like me right now, a lot of people slack off at work and read this site. I can get away with it (because I own the business) and because it KIND OF looks productive. As soon as there's a video that goes out the window. I'd scroll past it, block it, or simply stay off the site, either way I wouldn't be watching it.