okcnaline :
Eh... I guess after what I've seen from the R9 380X... Can't recommend any AMD product now except for some R7 370X 4GB (read: R7 265 with 4GB, still pretty great performing for budget) card. Scared the **** out myself... What they released and the specs were just horrifying. Those cards are so ******* weak. Talking about rebrands of a card worse than the previous gen... It's just me.
I agree with you about the 3xx series, I can't believe they rebadged AND raised prices - that's crazy... but I've recommend the aged but (I suggest) venerable 280X (nee 7970), which has always been a decent performer. It's certainly faster than the 960 with and extra gig of VRAM to boot.
But I see OP cares about power consumption, which is absolutely in the 960s favour.
On the other hand - OP, in a few years time 2GB is likely to be pretty insufficient for (non minecraft) games. The 960 is very short on VRAM and that will hurt its value proposition over time. The decision really comes down to whether you value power consumption and other little perks (Gsync, HDMI 2), over the extra performance and VRAM in the 280X. But by the sound of things OP, you've already made up your mind, so that's fine.