Therein lies the crux of the issue. Assuming we test with a cooler of purportedly equal rating, then we go down the rabbit hole of using multiple different coolers for test pools of 18 processors. Different coolers for each price band? Then there will be endless complaints of which coolers are chosen, the fact that we're using different coolers for different price bands thus making all results incomparable, and claims of bias and handicapping. Better to remove cooling from the equation if you can and provide one centralized cooling solution that provides full performance for all chips. This is one of the foundational principles of comparing things: Create a level playing field, and let the silicon compete on its own merits. That's complicated by the fact that Intel doesn't provide coolers. Again, this is not perfect, but I'm not aware of a perfect answer. I'm all ears if you have an idea, but you have to think from the viewpoint of someone that opposes your opinion, as no matter what we do, someone will oppose based on various factors. The counter-arguments can be made from either side in convincing fashion, as there are both positive and negative aspects to any number of possible approaches.
At times we will do drill-downs on the impact of cooling, and we do present test results with most high-end processors with multiple coolers throughout a subset of workloads for all the most recent articles to indicate the merits of stepping up to a better cooler. Also, if a stock cooler causes significant performance reductions, we'll drill down hard on that, like we did here:
https://www.tomshardware.com/reviews/intel-core-i7-8700-cpu-review,5638-2.html