I suspect that the sample sizes of any Tom's users will be too small for statistical significance. That said, we all have our favorites, and some brands consistently get recommendations. EVGA is one of those. I have had good results with them, and also from MSI, but personally not from Asus; note what I said above about sample sizes, and be aware that a lot of people do like Asus. The Gigabyte WF3 cooler is excellent, so there's another good choice.
What will be the most notable differences among brands are their coolers and their warranties, and also their customer service. Individually, Newegg customer reviews are little more than fluff, although trends may be noteworthy, particularly when many people complain about noise, few have gotten their rebates, or tech support is non-existent.