This is what bothers me. Most people throw around the "Less Total Draw Power (TDP) of the GTX 960. Seriously....I can't imagine people actually care about draw power once you're at this level. Sure the 960 isn't a flagship, but we're already well past consumer level. If we were creating just basic desktop workstations, sure, that's a legitimate concern as well as cost. When you spend over $200 on a single PC component, in this case the GTX 960, you stop caring about draw power. You've already set your sights on solid performance at very viable and capable frame rates without breaking the bank. Nobody will ever win the "OMG, look! Less power on a performance GPU!" with me...
That's like saying, "Man my Corvette sure does get good gas mileage! That's why I bought it!" Seriously, nobody cares about their gas mileage when they buy a 'Vette...