Figure out what you want out of it and how much you are realistically willing to spend.
- Overclocking
- Expansion slots
- Higher end audio
- RGB connectors
- Number of USB ports A and C
- Front panel USB C
- Thunderbolt (very premium add on)
- M.2 slots
- Form Factor (ATX, mATX, mini ITX)
- Brand preference
Otherwise all someone can list is a generically good motherboard. Which probably has a bunch of crap you don't care about or doesn't do what you want.
By the way. For the most part. Those $400 consumer boards are usually a bunch of unnecessary fluff. Usually really high quality is within the $200 to $300 range. Although there are plenty of good ones below that price.
At any rate. Choose all you want to go with it. Like the case, fans, storage, memory, CPU, cooling, lighting, premium audio cards, &c. Then it's easier to choose a motherboard which fits the bill.