It can be a little off, just put the paste on the core only, you'll see when you remove it that it made proper contact, the heat issue with these cpu's isn't just the rubbish Tim they used under the ihs, it's also the glue they used to stick down the ihs, it rides too high and doesn't touch the core properly, once you've delidded, remove all of that black glupe and Intel paste, then you can always do a couple of test runs by applying your Tim, put the ihs back on, press down gently to simulate heatsink and fan pressure, and then remove the ihs again, if you see Tim on the underside of the ihs, you know contact was good, remove the Tim and do it all again.