toms' pricing given here got me thinking. I reckon what's happened with
SSD pricing is not so much a case of NAND manufacture (though I'm sure
that's partly relevant), rather it's suppliers have realised they don't
have to offer SSDs below certain cost levels in order for them to sell
perfectly well. It seems like the hot spot in the UK for a 256GB SSD atm
is around 125 UKP; sellers just don't need to price them below this level
to get decent sales. This was made rather obvious back in February when
ebuyer started listing the Samsung 830 256GB for 130 UKP with free
shipping - they sold
hundreds of them in just the space of a few days.
Then when the 840 came out, the 830 just vanished ("It's
gone, McCready!").
Even the specs pages from seller sites were removed, which is bizarre -
normally old spec pages hang around on sites for months or years.
Perhaps NAND supply is one factor, but at least in the UK I think now
it's much more down to the basic concept of an item only ever being worth
what someone is willing to pay. Here atm people are willing to pay 125+
for a 240GB/256GB SSD no matter what type it is, so even though various
sellers should in theory have gone below 100 UKP for some 240/256GB models
by now, in reality they just don't have to.
Also, comparing UK pricing to toms' $US numbers, it seems as if there is
a clear markup in the UK on premium models. If it was simply a currency
issue then two different models from the same manufacturer ought to show
the same degree of markup from the same seller, but that's not the case
(check the Plextor info below). Most intriguing of all, the Plextor M5S
128GB is available here with apparently no currency markup at all (that's
very unusual for consumer tech products in the UK). By contrast, some
models such as the Vector have rocketed up in price since first launch
(it's 206 UKP here atm, which is kinda nuts).
Here's some pricing data I gathered, mostly from Scan but with the odd
one or two from Aria, ebuyer and Novatech:
Code:
Model toms' RRP Theoretical UKP Actual UKP
^^^^^ ^^^^^^^^^ ^^^^^^^^^^^^^^^ ^^^^^^^^^^
SanDisk Ultra Plus 64GB: $65 44 UKP 50 UKP
Mushkin Enhanced Chronos 90GB: $90 60 UKP NOT AVAIL
Samsung 840 120GB: $100 67 UKP 75 UKP
Plextor M5S 128GB: $110 74 UKP 74 UKP
Plextor M5 Pro 128GB: $130 87 UKP 108 UKP
Samsung 840 Pro 128GB: $140 94 UKP 107 UKP
SanDisk Ultra Plus 256GB: $170 114 UKP 126 UKP
Mushkin Chronos Deluxe 240GB: $185 124 UKP NOT AVAIL
Kingston HyperX 3K 240GB: $190 127 UKP 156 UKP
Samsung 840 Pro 256GB: $240 160 UKP 185 UKP
Samsung 840 500GB: $340 227 UKP 258 UKP
Crucial M500 960GB: $600 400 UKP 450 UKP
Also worth mentioning: ebuyer has the Samsung 840 250GB for 130 UKP with
free delivery just now, IMO definitely a better buy than the SanDisk
Ultra Plus 256GB.
Ian.