[citation][nom]Zeppelingcdm[/nom]Most of you really didn't read the article. Blizzard says right in it that the only want to stop Valve from Trademarking the IP. They said nothing about stopping the game or even taking money off of sales. (" The full Notice of Opposition, which was filed on November 16, 2011, can be read here. Blizzard merely wants the trademark office to block Valve's attempt.")Blizzard is just simply making sure that the trademark to a franchise they gave birth to isn't lost to them. It's the smart move, next thing you know Valve would be claiming that Blizzard should be paying them to use their own brand, i.e the original DOTA IP's. It seams to me to be really stupid. Valve should have been happy with being able to make and release the game. Trademarking it seems like a slap in the face to Blizzard and greedy.[/citation]
Incorrect, it is clear that they are trying to block Valve from using the name DOTA is goes beyond the trademark. Also how are you claiming that Blizzard gave birth to it? Sure Warcraft 3 was used as a tool to make DOTA but Blizzard themselves did not make DOTA. Your stance makes no sense you may as well be arguing that paint shop pro should own all content created with the program despite it being a product of the artists work.
To show that they clearly want the rights of DOTA and to block Valve from using it at all.
"firmly associated in the mind of consumers with Blizzard." Even more, Blizzard argues that the original DOTA needs the Warcraft 3 Frozen Throne expansion pack to play. The company has even licensed the DOTA label to other companies even though it never filed for a trademark.
Note that they admit to licensing the label out, which likely can lead them to get sued. They assumed ownership despite no legal right to and profited off of it. If they do not secure the trademark (and presumably the copyrights as well) They are in trouble, they have to pursue all control over it now.
This trademark battle is just the first step it will lead to more.
causing consumers to falsely believe that Valve's products are affiliated, sponsored or endorsed by Blizzard and are related or connected to Warcraft 3
It is clear that they want DOTA to be seen as only a Blizzard associated name from this bit. Because even if the name goes without trademark this "conflict" (it is really just a BS excuse that has been used before in other cases) would still exist if Valve releases a game named DOTA2 with or without the trademark of the name. This bit right here clearly shows their true intentions.