[citation][nom]dirtyferret[/nom]OMG Blizzard is putting their efforts into expansions that are constantly setting PC game selling records because the game is played by 12 million people! what insane business practices are these??!!FYI, in about 12 months after this panda expansion...Blizzard will have another one...cause people keep buying them...if you don't play WoW (i don't) then who cares since it won't affect you.[/citation]
Actually 12 million don't play it. When Wrath of the Lich King was released, they had 11.5 million subscribers. A little more than a year after Wrath's release Kotaku had an article, in February of 2010, talking about where the subscriber base was still at 11.5 million. A month after Wrath was released in China, that was when the 12 million mark was announced. The problem is Blizzard rushed Cataclysm out in China only about 8 months after Wrath's release. While Wrath lacked a lot of the content that was talked about in beta, that is still incredibly fast to try to push out the next expansion there especially when you consider that it barely gives those players time to experience the content and not to mention sort of makes all the extra work Blizzard put into China's version of Wrath rather irrelevant. It's not hard to believe that Wrath was not well recieved in China.
Then the problems really accelerated after Cataclysm was released. In the very first quarter after it's release, they lost 600,000 subscribers. In the second quarter they lost an additional 300,000. Those numbers would be disturbing in a year leading to a new expansion where there is precious little new content. But the fact they lost that many in the first six months following the release of a new expansion has to be worrisome. With the third quarter ending after September, it won't be too long before that quarters numbers are released, and I don't think any improvement will be seen.
For a long time it seems as if the Warcraft franchise fan, those who buy the novels, comics, collectibles, etc, have been leaving in droves. The fact that the comics, the place where intended content for the game that never made it into the game, was finished was canceled due to very poor sales, sort of makes that seem very true. They also canceled the magazine after only 4 issues because of poor sales. The Shattering, what was suppose to be the first of three novels dealing with the events leading up to Cataclysm had weak sales as well. Only a couple of months ago was the second novel released, and considering Cataclysm is about to get it's last content patch, that's rather late for a pre Cataclysm novel to come out.
And there won't be another expansion 12 months after MoP. Blizzard has never released a WoW expansion in just 12 months time. They have always been on a two year time line. For one thing, 12 months after MoP is released, Q4 of 2013, is the intended release date for the Titan MMO Blizzard is working on.