Every publicly traded corporation is an anti-consumer company. That's the entire point of why corporate executives are trained to use a dehumanizing word like "consumer". You are not a people to them, and that's the way they like it.
Like the slag in a mine you are merely the useless byproduct that holds a resource in need of extraction.
You know what will happen if this ruins Brother's sales? Well what happens with most companies is the self-serving sociopath responsible will move on to a bigger company, and ruin that - and then the next one, and so on. A whole career.
It's preferrable that this becomes overwhelmingly successful for Brother, so the CEO is incentivized to stay in one place that has already been ruined. That's damage control.
Start blaming the board of executives, then the CEO - not just the company. Board members often control many companies at the same time, and CEOs move around A LOT. Kazufumi Ikeda (Brother's new CEO as of last June) is going to finish ruining Brother to strip out as much cash for himself as possible - and hopefully stay there until he retires - which actually might be soon, he's old and a lifer at Brother.
Actually a little curious if the whole company is doing this, or if some pharma-bro type in the international/western leadership trying to make a splash before jumping up the ladder at the next company.
Here's the next problem: Brother is primarily a Sewing machine company. I bet $10,000 they try (and succeed) to add printer-style DRM to sewing consumables like thread within the next 2 years. Good luck trying to explain to your grandma she can't hem a seam anymore because of "the microchips".
Although, the craft industry is already beyond filthy with DRM due to (extremely successful) companies like Cricut. Imagine if your printer could only print specific clip art - and you had to buy those digital files on a printer-ink inspired cartridge.
So buy your sewing machine now, keep it offline, and hope that plastic piece of junk lasts the rest of your life.
It's important for people to learn how to build and maintain their own machines, of all types. Most of all, try to save your money for companies who treat their customers, like customers.