CastAR Finally Coming To Market In 2017

[scolaner]

Augmented reality company CastAR is bringing its "mixed reality gaming and entertainment platform" to market in 2017.

CastAR Finally Coming To Market In 2017 : Read more

 

[CaedenV]

While they are less known (a lot less known) I really hope they do well and am more interested in trying their product than other ones.
However, the fear is that CastAR with become a CoastAR before too long... and that would be sad.

 

[Kristian_10]

"CoastAR" What does that mean?

 

[bit_user]

"CoastAR" What does that mean?

I think it's a pun on the word coaster, which is a term for a useless disc. Since this is hardware, it'd make more sense to call it a paper-weight (literally a thing used to keep paper from being blown off a desk), if it ended up being useless. But that's not as punny.

I think their mistake might've been trying to do everything from the hardware to the software & distribution/social network. Without the resources of a Facebook or Microsoft, that made them late to market. And I think they're not capable of really competing with either. So, I hope they have a good niche play in mind.