Maybe I'm wrong, but I was under the impression that there is still alot of hate for Japan in China due to things that happened before WW2. If that's the case, could Sony and Nintendo have trouble breaking into the Chinese market? If so, Microsoft has a great oppurtunity here, this gen they tailed Sony and Nintendo in almost every market, but China is a potentially huge market for the Xbox, they could potentially take the lead this gen if they play their cards right.