I am quite curious how Unreal Engine 5 will do. UE5's software-based Lumen is supposed to cover a lot of what hardware-based ray-tracing is about. And if that is the case, it could perhaps mean that Nvidia prices will be without what seems a premium for RT.
That will take some time of course, as it takes time until games with UE5 are released, and similarly for other engines. But perhaps it will help the market... or at least in my case, I don't see a point in paying extra for something that only some games support, and that perhaps not even really making that a visual difference, especially at below 4K resolution.