My build ($1011 without Windows, plus $55 rebates):
http://pcpartpicker.com/p/dc4BRB
Based on the builds you had for roughly $1000USD this is my build and some comments. You can save a bit of money here and there (i.e. $20 on cheaper SSD etc, CPU cooler $35...).
My reasons:
1) Motherboard:
Unfortunately a $35 Mail In Rebate not included in the price, but the Z87 Gryphon is a very well made motherboard that has a 5-Year Warranty. It's part of the Asus TUF series and uses much higher quality parts than other motherboards.
I did a lot of research before buying this motherboard for my father concluding it SHOULD be one of the most reliable boards you can purchase.
2) CPU:
Self explanatory. For this budget it's hard to recommend anything else.
3) CPU cooler:
While I also recommend the CM Hyper 212 EVO it's worth noting this Noctua will be quieter (silent in idle at 300RPM if fans setup properly) and very quiet under full load.
If you choose a GTX970 that can disable the fans and get the Noctua it's possible to build a PC that's nearly silent. Either one is fine it simply depends on if you think the $30 or so extra over the EVO is worth the cost of a quieter experience (at $1000 that is 3% more for a quieter experience). For that matter the stock cooler is possible but too noisy to recommend.
3) SSD:
Some of the cheapest SSD's seem fine like the BX100, however for a little more I really have to recommend the Samsung 850 EVO.
4) Asus Strix GTX970:
I had a few choices here. This has fan turnoff mode like many, seems well built, backplate and overclocks almost as good as the best overclockers here. In the case of my build I've also gone with a black/brown theme due to the motherboard choice so the glaring RED of the MSI was not suitable.
5) Case: discussed in above comment
6) PSU: a few choices here but the customer feedback seems very good indicating to me it should be reliable. I do recommend modular or semi-modular to reduce cable clutter.
Summary:
I followed the basic build but spent slightly more on some parts that I believe are higher quality, whether for reliability (SSD, motherboard) or reduced noise (Noctua cooler) so use this and the other build as a guide depending on your priorities.
Note the REBATES, and how to redeem them when deciding as well.
Other:
a) The Asus Z87 Gryphon warranty may need the driver CD to be inserted and the setup started and filled out to qualify for the full 5-Year Warranty.
Read the motherboard for memory placement (DDR3), BIOS update, fan control etc.
b) Samsung Magician software should be installed for Samsung SSD's (or the appropriate software for other SSD's). Samsung Magician allows simple firmware updating (I'm not sure how all SSD's compare but some recent models were harder to update).
c) Run MEMTEST regardless of parts chosen and do so for a FULL PASS prior to installing Windows. www.memtest.org
d) A quick setup for "K" series CPU's on compatible motherboards like the Z87/Z97 is to apply the quick overclock in the BIOS which might go to about 4.2GHz or 4.3GHz depending on motherboard. The DDR3 memory might end up close to but not exactly the rated frequency (i.e. maybe 1825MHz if rated 1866MHz). That's perfectly fine provided Memtest passes.
e) CPU diagnostic: https://downloadcenter.intel.com/download/19792/Intel-Processor-Diagnostic-Tool-64-bit-
f) Driver support for Windows 10 for the motherboard may just use Windows 8.1 drivers instead.
Good luck.
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