Its difficult to pinpoint the problem without testing the whole system part by part so open the case and check exactly from where the noise is coming its surely coming from any movable part like fans, HDD, GPU fans , processor fans or the PSU if you think its the HDD then scan the HDD for bad sectors and defragment the disk also see if you are getting the problems in safe mode if not then it may be a software issue in that case a formatting the primary drive and reinstalling the windows along with other updated drivers may help.