The point being made by many, is "why facebook?". There are a great many companies tracking what you do on the web. Social rage at FB is pointless and will result in nothing but a momentary surge of concern and then apathy.
If you want to stop it, forget about FB as a target and instead target your representatives that won't back serious privacy policies. That's the only step that will change anything.
Don't be a sheep in the social rage against a convenient target, do something to fix the problem. Outrage is useless without action.