I guess it's neat to see someone release a unit that tries to be quiet. If you've ever heard the stock fans on the Corsair H100i (which I hypothesize were made loud on purpose to get you to buy SP120's; which I did) then you know how loud stock AIO fans are compared to something like a Cryorig R1 Universal.
It's good that they are trying to be more quiet, but those who are in the know are going to purchase Gentle Typhoons or some other premium silent fans. (which have extremely high static pressure for their noise level, being able to push a lot air through radiator fins)