This is a common tactic among suppliers .... build up a reputation for a few years and once established, cash in by selling inferior / overprices products with the same brand name. With the PC market shrinking, companies are trying to keep their stockholders happy ..... some have taken the approach of gaining market share with increased quality and small margins (think EVGA), while others have chosen to cut costs while keeping prices the same (or higher). Corsair has tried to pawn off several model lines as successors to the TX V2 series but in reality they just don't come close.
Everyone benefited fro EVGAs aggressive pricing and I wondered how they could continue to maintain selling that quality of a unit (G2) for that low of a price. Well the certainly got our attention and one had to wonder, would prices rise or quality drop....then it was leaked that EVGA was switching some OEMs from SF to Seasonic and that wondering intensified .... but given prices in recent weeks, looks like they went with higher prices.
IBM ruled laptop market .... every generation, mags would review the new A-20p and rate it as the best in the world. IBM didn't sell a lot of them, but forum posters and consumers would parrot those reviews and peeps would buy lesser quality models paying quite a price premium. When IBM bean counters decided to drop the A20p because of small sales, no rave reviews lead to IBM tanking and disappearing from market.
Monitor companies pull the ole switcheroo sending out new models for review and since, unlike other components, there's not a new model every year, after 6 maybe 12 months they switch to a lower cost panel supplier ... and of course, they don't tell anyone nor apply a corresponding price reduction.
RAM ... see monitors
GFX Cards .... several techniques used here ... EVGA makes the Classified and gets rave reviews and somehow, as with IBM, this translates to a c0nsumer mindset that the SC series must somehow have some of the same genes. It doesn't; historically the SC series has mostly been a reference PCB with a nice cooler and factory OC while competitors have had custom PCB,s additional cooling add-ons such as thermal pads, better chokes / caps, bigger multi phase VRMs and such. Asus used to be the leader here peaking w/ the 670 TOP. But since then, they have usually had the slowest clocked non-reference and one of the highest priced cards among the Big 4. With MSI / Gigabyte getting all the buzz thru the 7xx and 9xx series, I expect changes from both EVGA and Asus to recapture some of that mind share.
MoBos... again the biggest change here has been from Asus where they have dropped the RoG logo boards down to price points that would have been unthinkable .... The Hero maintains a $200+ price tag tho boards with close to identical features and componentry sell for $70-$80 cheaper. The Asus flagship Rampage has the highest % of warranty returns for the last two reporting periods (8.80 % / 9.65%) . The other "weird thing" ... Asus created Asrock as a subsidiary to be able to sell to the low price builder market segment w/o it reflecting on their enthusiast reputation. It was then spun off and became a competitor, improved quality and started competing with Asus in the enthusiast niche. And yet, Pegatron (Asrock's parent company) is not only building Asus brand laptops now but also handling Asus support.
My assumption is that with the lagging economy an slumping PC sales, the "bean counters" in these companies are holding more and more sway in policy and marketing decisions.