As I said, fan and light is 2 different things.
Pump 3pin to cpu fan.
Sata to psu.
4pin connectors from fan to 4pin recepts on pump.
USB to motherboard.
That's just the fans and will work with iCue.
You'll have 2 remaining wires from the fans, those are for the argb. Those will go to the hub.
The hub connects to the motherboard ARGB header. And also to the psu. Different hubs have different setups, some insist that there be a light on #1, with a seperate input, some you'd use #1 as the input, as it has no dedicated input. Most hubs will require a power feed, either Sata or molex, some are nothing more than hard splitters and have no power requirements.
The h100i instructions don't tell you how to setup your hub. The youtube video, the guy hooks his USB to his hub, but that's because it's a USB 2.0 hub, connected to the motherboard USB 3.0 header, not an argb hub or fan hub.
One way or another, your lights aren't being recognised because you are missing a connection, somewhere, whether it's power or argb jumper.